Consumer Protection and Marketing Law Services
We advise clients on all legal matters relating to advertising, marketing, consumer protection, and customer communications. Our team combines strong legal expertise with a practical understanding of industry-specific regulation, evolving market practices, and the characteristics of different target audiences. We support our clients both strategically and operationally – from the planning and implementation of marketing strategies to the legal review of individual campaigns, concepts, and communications.
Our services cover the full lifecycle of marketing and consumer-facing business activities. We draft and negotiate a wide range of commercial agreements and help ensure that marketing practices, customer communications, and digital services are legally compliant while supporting our clients’ commercial objectives and brand positioning. We also assist clients in dispute resolution, litigation, and regulatory proceedings, as well as in matters relating to reputational risk management and external communications.
Examples of our services
- Environmental, sustainability, and ESG-related claims
- Influencer, affiliate, and content marketing on social media
- Advertising, marketing campaigns, competitions, and promotional prize draws
- Sponsorship, collaboration, and other marketing-related commercial agreements
- Product and service launch-related legal advisory
- Consumer protection aspects of digital services and online platforms
- Drafting terms of use for applications, websites, and e-commerce platforms
- Packaging, labelling, and product information requirements
- Direct marketing and customer communications
- Marketing-related data protection and privacy matters
- Consumer credit and regulated consumer finance matters
- Product defect, warranty, and product liability issues
- Unfair commercial practices, comparative advertising, and good business conduct
- Look-alike products, unfair imitation, and parasitic copying
- Internal guidelines, compliance programs, and training relating to marketing and customer relationships
- Representation before the Consumer Disputes Board, the Energy Market Disputes Board, the Council of Ethics in Advertising, the Business Practice Board of the Finland Chamber of Commerce, as well as in regulatory and supervisory proceedings
- Representation in litigation and other dispute resolution proceedings across various industries
Our team
Kimmo Suominen, Laura Kataila, Mikko Räsänen, Erika Leinonen, Lotta Koskela, Mikko Koskinen and Hanna Huttunen.
